PPC advertising that gets you clients without costing you millions
PPC? Is that some kind of illness?
Not at all! It’s actually the key to achieving your growth ambitions. With PPC advertising, you can put your business directly in front of your ideal clients at the exact moment they’re searching for you. And with MAWEBDESIGN by your side, you can rest assured that not a single penny will go to waste.
- Customer reviews
What our clients say
Get seen by the perfect people at the perfect moment
PPC = Pay Per Click. In simple terms, it’s paid advertising that ensures your ideal clients see you at the exact moment they’re searching for what you offer.
You know your ideal clients are out there, and you’ve got exactly what they need—but if they’re not in your inbox yet, where on earth are they?!
Chances are, they’re already searching for you. They might be Googling exactly what you can help them with, or scrolling through social media while procrastinating on finding someone to solve their problem. The issue? You’re not positioning yourself front and center to give them the chance to click on your business.
If that’s you, PPC is the answer.
With a small investment, you can run highly targeted ads aimed directly at the people you want to attract. Instead of sitting back and hoping the inbound marketing gods will send someone your way, you can rest easy knowing your PPC campaigns are working so effectively that enquiries will be lined up and ready whenever you need them.
Let us do the PPC heavy-lifting for you
Google ads management
Struggling to wrap your head around the difference between Campaigns, Ad Groups, Ads, and bidding strategies? I don’t blame you—but I love that stuff! Leave your Google Ads Management to me, and rest assured it’s in expert hands.
Social media advertising
Ever bought something from a social media ad just because? Same here! That’s the power of social media advertising. Let me handle the setup, optimization, and management of your social media ad campaigns to get people reaching for their wallets—fast.
Is PPC advertising really worth it?
200
The average ROI (return on investment) for businesses using Google Ads is impressive. This means you could spend £100 on PPC and generate £200 worth of business—provided your PPC campaigns are done right!
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Google’s Display Network can reach 90% of all internet users, meaning there’s virtually no part of your market that PPC advertising can’t target.
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In 2022, $226 billion was spent on social media advertising. Why? Because it works! And if you’re not already advertising on social media, chances are your competitors are.
Why trust Mawebdesign with your PPC marketing?
Because we’re not like other PPC agencies out there!
We won’t take your monthly fee and do next to nothing on your account. We won’t confuse you with jargon, complicated terms, or vague explanations about mysterious “updates” that supposedly impact your PPC performance.
That’s just not how we work. We’re all about transparency. We deliver on our promises, provide top-tier service, and keep you informed every step of the way—so you can experience the full potential of PPC advertising without the stress.
- FAQs
And if you’ve still got questions about PPC advertising (we don’t blame you!), Keep reading
What is PPC marketing?
PPC marketing (or PPC advertising) is a paid advertising channel designed to connect with customers online.
Similar to buying ad space in a local newspaper, PPC advertising lets you pay to display ads to a targeted audience online—whether on Google or social media. This approach gets your business in front of ideal clients without having to wait for SEO or organic social media efforts to gain traction.
The key differences between PPC advertising and a newspaper ad are:
- You receive detailed data about who sees and interacts with your ad—something a newspaper can’t offer.
- You only pay when someone clicks on your ad (hence the name “Pay Per Click”).
- You can target your ads with precision, ensuring your budget is spent on reaching the exact audience you want to work with, rather than wasting money on irrelevant viewers.
What’s the difference between Google ads and social media advertising?
Google Ads and social media ads are both forms of PPC advertising, meaning you pay when someone clicks or interacts with your ad.
The key difference lies in the platform where these ads appear:
- Google Ads are displayed to users actively searching for something on Google or through Google’s Display Network (visual ads on third-party websites). These ads can target people who’ve interacted with your site before or shown interest in your services.
- Social media ads appear on specific social platforms like Instagram, Facebook, Twitter, Snapchat, TikTok, or LinkedIn. These ads are shown in users’ feeds while they’re scrolling, letting you showcase your products or services where your audience is already spending their time.
Choosing the best platform for your business depends on factors like your ideal client and where they spend their time online:
- For younger audiences or businesses selling low-cost products, social media ads might deliver better results.
For service-based businesses offering higher-cost services in specific locations (e.g., gardeners, dog groomers), Google Ads could be more effective.
How much does PPC marketing cost?
How long is a piece of string?!
You can run Google Ads or social media ads for just a few pounds a day, or you can invest thousands each month—it all depends on your budget, the competitiveness of your industry, and the results you’re aiming for.
For PPC Management, your advertising spend is separate from the PPC Management fees. Management fees start at £200 per month and vary based on your ad spend.
What is paid advertisement?
Paid advertising encompasses any marketing strategy where businesses pay to promote their products, services, or brand across various platforms. Unlike organic marketing, which depends on gradually building an audience through quality content and engagement, paid advertising ensures guaranteed placement and visibility in front of a targeted audience.
Here are common types of paid advertising:
- Pay-Per-Click (PPC) Advertising: Ads displayed on search engines or platforms where advertisers are charged each time their ad is clicked.
- Display Advertising: Banner ads that appear on websites or apps, typically billed on a cost-per-impression (CPM) basis.
- Social Media Advertising: Ads placed on platforms like Facebook, Instagram, LinkedIn, or Twitter, targeting users based on demographics, interests, and behavior.
- Sponsored Content: Paid articles, videos, or posts featured on popular websites or social media channels.
- Influencer Marketing: Collaborations where businesses pay influencers to promote their products to their audience.
Paid advertising enables businesses to quickly expand their reach, drive website traffic, and achieve specific objectives such as lead generation, boosting brand awareness, or increasing sales.
What is the best form of paid advertising?
The best form of paid advertising depends on several factors, including your business goals, target audience, budget, and the nature of your products or services. Here are some of the most effective forms of paid advertising:
- Google Ads (PPC):
- Best For: Businesses aiming to capture active search intent.
- Benefits: Highly targeted, measurable, and effective for driving immediate traffic and conversions.
- Facebook and Instagram Ads:
- Best For: Businesses looking to reach a broad and diverse audience.
- Benefits: Extensive targeting options based on demographics, interests, and behaviours. Effective for building brand awareness, engagement, and conversions through visually appealing ads.
- YouTube Ads:
- Best For: Brands with strong video content.
- Benefits: High engagement rates and extensive reach. Suitable for brand storytelling and showcasing product demonstrations.
- Display Ads:
- Best For: Businesses looking to increase brand awareness and retargeting.
- Benefits: Wide reach across the web, visually engaging, and useful for keeping your brand top-of-mind for potential customers.
- Influencer Marketing:
- Best For: Brands targeting niche audiences or looking to leverage the trust and influence of well-known personalities.
- Benefits: Can drive high engagement and build brand credibility quickly.
Ultimately, the best form of paid advertising will align with your specific objectives and the behaviour of your target audience. Often, a combination of different advertising methods works best, allowing you to leverage the strengths of each platform and achieve a comprehensive marketing strategy.
Still not sure about running paid ads? Book a free chat!
Let's get an understanding the business
When taking on a new client, I want to really “get” your business and goals for the project. It’s my job to find out before embarking on any support: where you are now, and where you want to be while working together.
So we can get the most out of our enquiry call together, please tell me all I need to know, so we can continue to chat on this further.